By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances of winning a sale. In today's busy organization world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the special obstacle … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts about modern B2B advertising. We review just how the buying journey is now totally fragmented as well as the manner in which neighborhood structure can aid marketers retake control of the discovery… Read More